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Pursuit 2025: The BSF Way (Strategic Plan 2022-2025)

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The Brenda Strafford Foundation has a promising future that will continue to build upon our past achievements through our current strategic plan. Throughout the foundation’s proud history, a reputation and culture of excellence and leadership has been established. This legacy will be honored, leveraged and enhanced in the 2022-2025 Strategic Plan.

‘Pursuit 2025’ will position BSF for continued growth and success, while staying true to our founding purpose. This is reflected in our steadfast commitment to our Philosophy: The preservation of dignity and the pursuit of happiness; continuing the legacy that Dr. Strafford dedicated his life to over the foundation’s first 40 years.

Realization of our Philosophy – driven by our Mission, Vision and Values – will ensure the foundation continues to have tremendous impact on those we serve and in the broader communities within which we operate.

 

Philosophy

The Preservation of Dignity and The Pursuit of Happiness 

Mission

As a charitable organization we are an innovative force, providing high quality person-centred care and services to optimize well-being and enrich people’s lives. 

Vision

Create a future where people can live life to the fullest, with dignity, hope and happiness — in caring and supportive communities.  

Values

  • We put PEOPLE at the centre of everything we do  
  • We boldly pursue QUALITY & INNOVATION with pride and enthusiasm  
  • We believe in ENGAGEMENT with all stakeholders and respect every voice 
  • We act with COMPASSION, empathy and understanding 

Our Strategic Priorities 2022-2025

  • First choice of residents, clients, and families 
  • Employer of choice 
  • Excellence in research and innovation 
  • Leader in quality and safety 
  • Drive smart growth and strong stewardship 
  • Optimize social impact 

The BSF Way 

The BSF Way is our foundational person-centred approach to care, services, and environments that are personalized, enabling, support positive interactions and relationships, and encourage a sense of belonging to optimize well-being and enrich people’s lives. This is woven into everything we do. 

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