August 8, 2017
This evolution of our visual identity represents a bright and vibrant future, made possible due to The Foundation’s proud history of serving people in need since 1975. A history that has laid the groundwork for everything that we will pursue in the years ahead, in honour of our Founder, the late Dr. Barrie Strafford who tirelessly led The Foundation for more than 40 years.
The brand redevelopment project commenced in 2015 with the support of Dr. Strafford. However, out of respect, the project was put on hold after Dr. Strafford’s passing in 2016. The brand redevelopment project recommenced in 2017, and the new logo was approved by The Foundation’s Board of Directors in June.
We are now proud to publicly present the new logo along with some initial applications of this new brand, including our new website and the 2016 Report to the Community.
As we launch this new era with a new corporate identity, we continue to by guided the same philosophy:
