The Brenda Strafford Foundation has a promising future that will continue to build upon our past achievements through our current strategic plan. Throughout The Foundation’s proud history, a reputation and culture of excellence and leadership has been established. This legacy will be honored, leveraged and enhanced in the 2018-2021 Strategic Plan.
‘Pursuit 2021’ will position The Foundation for continued growth and success, while staying true to our founding purpose. This is reflected in our steadfast commitment to the Philosophy: The preservation of dignity and the pursuit of happiness; continuing the legacy that Dr. Strafford dedicated his life to over The Foundation’s first 40 years.
Realization of our Philosophy – driven by our Mission, Vision and Values – will ensure The Foundation continues to have tremendous impact on those we serve and in the broader communities within which we operate.
The Preservation of Dignity and The Pursuit of Happiness
As a charitable organization we are an innovative force, providing high quality person-centred care and services to optimize well-being and enrich people’s lives.
We will provide leadership to create a future where people can live life to the fullest, with dignity, hope and happiness — in caring and supportive communities.
People First
People are at the centre of everything we do. We are committed to those we serve and we recognize that our people are essential to our success. We . . .
Quality
We relentlessly pursue quality with pride and enthusiasm. We believe in the highest standard of care and safety to ensure service excellence. We . . .
Engagement
We respect the strengths, interests and needs of the communities in which we operate and closely collaborate with our staff, residents, families and partners. We…
Leadership
We strive for excellence and act boldly to propel The Foundation and seniors care forward with confidence. We…
Compassion
We act with kindness, empathy and understanding towards each other and those we care for. We…
We will enhance services and programs that optimize the well-being of our residents, with emphasis on continuous quality improvement, safety and innovative approaches to care.
We will deepen the level of engagement and collaboration with all of our partners, including residents and families, with a focus on our approach to person-centred care and services and enhancing partnerships in the community.
We remain committed to supporting and engaging our people through continuous learning, education and professional development to enhance quality of care, support a culture of person-centered care and ensure services reflect our values.
We will continue to identify and expand services that will better serve the needs of the community, including supporting people to stay in their homes as long as possible, as we seek new ways to share our expertise and build capacity in the communities where we operate.
We will continue to engage with industry partners to support the advancement of research and evidence-based practices, and to explore and adopt new technologies that enhance care, safety, the physical environment and quality of life.
We value our charitable status and will continue to support charitable endeavours, while developing methods to optimize operations, maximize resources and pursue new revenue sources including growing the culture of philanthropy in The Foundation.